When techniques become artifice, artifice becomes recognisable.
Trust is destroyed in the exact moment someone realises they’re being manipulated with techniques. In that moment you’ve created a chasm that cannot be bridged.
In an expanding drive for integrity and authenticity it will not serve you well to explore the realm of technique to find your own. In fact it will set you up for the exact opposite, every technique based attempt to shape your perception in their eyes, and match buzzwords you have decided must be attained, is a step in the wrong direction.
You’re going the wrong way!
Deploying techniques for influence suggests you've decided persuasion is a game you can win, and assumed by deduction the customer is susceptible to your artifice. Cunning it may be, canny it isn’t.
"Honesty is an expensive gift, don’t expect it from cheap people”
Unless you reside under a rock you will have seen this phrase. If you’ve chosen to stroll past and ignore the message, don’t imagine others will have done the same.
No-one enjoys being fooled, unless you’re a magician and entertaining them when it’s not just acceptable, it could even be described as a contracted expectation. If you believe the skills of a magician are seamlessly transferrable to your business, and you’re not a magician, I think you’re in trouble.
Artifice, sleight of hand and deception aren’t key constituents in an authentic business, despite their widespread adoption. It is time to distance yourself from the hoard of others who are busily practicing techniques and appear to be benefitting. Daring to be different and arriving at your destination with your integrity intact is an essential quest; you must accept the challenge.
It’s a long game and you may have to surrender some short-game wins to get there. Is it worth it? That simply depends upon your honest response to one question:
How long do you think you can get away with it?
No comments:
Post a Comment